ABOUT US

A set of professionals from across the globe have come together to supply decades of experience in the media industry to offer business services with Acumen. We strive to supply world-class solutions to media inefficiencies across the globe. From advertising, editorial, sponsorship traditional and social media, Acumen promises exceptional levels of service and technology that are incomparable.
At Acumen Media we extend our media expertise to the decision makers in organizations across the world, empowering effective decision making.

Our unique experience at the intersection of media and sport over many years has provided us with the context in which we consult, empower and enable effective media partnerships within the market.

Through a network of established partners, Acumen Media can tailor a solution to the specific needs of our clients. The partner network further enables flexibility in our offering which allows us to provide the best in market services

Tonya Khoury

Experienced Managing Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Sales, Corporate Communications, Market Research, and Management. Strong business development.

Part of Tonya’s success is the ease at which she is able to convey concepts – and the calm, relaxed manner she is able to engage radio presenters. Certainly she is well trained for handling the media, and is very knowledgeable about her product – a great combination for a daily scene set!

Gary Oberholzer
Digital Campaigns Manager at Primedia Broadcasting

Ahmad Masoud

Ahmad manages the Middle East, Gulf and North African territories. An expert in the Arabic market, he comes from a foundation of logistics on rugged terrain. He has a passion for media and smart technology. Ahmad is the brain child of the globalisation of Acumen Media Management’s offering. Opening the Northern Hemisphere to solutions that assist with market inefficiencies.

Ahmad, like the rest of the team, has a passion for the African media landscape and the incredible opportunities it brings. He has headed up National organisations from across the world stretching from Canada, South Africa to the Middle East and Gulf.
  • Tonya comes across as sharp, knowledgeable and you can see that whatever it is she talks about has been researched and thought through and that makes the information she gives credible and interesting
  • Catrine Malan - Communications consultant
    Tonya's work has always been spot on - especially on the trending topics like Oscar / World Cup etc. her opinions and analysis especially during the interview we did on the stats of Gaza were of top quality and expert opinion.
  • Tonya was extremely helpful every morning and was extremely knowledgeable of the facts and stats she would provide us with every morning.
  • Tonya is incredibly insightful. She knows her market better than I know my local streets. Perhaps most useful is that Tonya can access commercially valuable data that can change fortunes. She is at the top of my black book when it comes to media and market information.
    Jon Anthony
    Knowyourday.ai
  • Tonya has been at the forefront of media monitoring and valuing for some time. She is somewhat of a pioneer and leader in her field and able to provide true value to brands with her resource and analytics. I have also found Tonya to be incredibly knowledgeable and thoroughly fun to work with. If I ever become involved with another S.A. based brand in the future, Tonya will be one of my first calls to help me establish brand position and future media direction.
    Adam Bent
    Welldoing.org